BALA.WORKPluto Coffee is a premium coffee brand built around a dark, cosmic aesthetic. This project covers the full homepage UI design that positions the product as something beyond the ordinary.
My role: UI Designer · 2024 · 2 weeks
The starting point
Premium coffee brands either lean too minimal-Scandinavian or too loud-artisanal. Pluto needed a UI that felt bold, premium, and truly distinct - owning the dark end of the market.
Finding the idea
Used deep space as the conceptual anchor - deep purples, blacks, and cosmic gradients. Typography and layout were chosen to feel editorial and confident, letting the product photography breathe.
Making it real
A full homepage UI in Figma - hero section, product showcase, and a dark color system that carries the cosmic premium feel across every touchpoint.
The work
What came together
- Full homepage UI delivered in Figma
- Brand color system and typography defined
- Hero layout optimised for product-first presentation
- Cosmic visual language established for brand extension
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