A pair of brand concept explorations: a no-branding Australian label concept that strips packaging back to raw honesty, and a Coca-Cola redesign (Option 4) that pushes the iconic brand into fresh visual territory.

My role: Graphic Designer · 2024 · 1 week

The starting point

Concept work forces designers to operate without guardrails - no client brief, no revisions, just a strong point of view. These two pieces explore opposite ends of the brand spectrum: radical minimalism vs. iconic brand evolution.

Finding the idea

For Australia No Branding: removed every non-essential brand signal to see how far a product could go on pure form and material. For Coca-Cola Option 4: deep-dived the brand's visual history to find a direction that felt evolved, not reinvented.

Making it real

Two finished concept pieces that demonstrate range - from zero-identity minimalism to confident brand evolution - both executed at production quality.

The work

Brand Concept Series: design view 1
Brand Concept Series · View 1
Brand Concept Series: design view 2
Brand Concept Series · View 2

What came together

  • Australia No Branding: zero-identity packaging concept completed
  • Coca-Cola Option 4: brand evolution concept delivered
  • Both pieces executed at production quality
  • Demonstrates range from minimalism to icon-led design
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